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Building Enterprise-Grade Custom Real-Time Audio/Video Solutions: The Top 5 Strategic Considerations



Image of a meeting room where an Enterprise team is brainstorming about building a Custom Real-Time Audio/Video solution
Enterprise team brainstorming about building a Enterprise-Grade Custom Real-Time Audio/Video Solution

In today’s digital-first world, enterprises are increasingly looking to enhance their workflows with real-time video communication capabilities. Whether it’s for a cloud contact center, customer engagement, or internal collaboration, WebRTC (Web Real-Time Communication) has emerged as the backbone for building custom video calling, conferencing, and live streaming applications. However, building a production-ready, enterprise-grade custom real-Time audio/video solution using WebRTC is no small feat. It requires careful planning, technical expertise, and a clear understanding of business needs.


Here are the top five points enterprises should consider before embarking on the journey of building and integrating a custom WebRTC application:


1. Define Business Use Cases and User Experience Requirements

Before diving into development, it’s crucial to outline the specific business use cases and the user experience (UX) goals. Are you building a customer-facing video support solution, an internal collaboration tool, or a live streaming platform for events? Each use case has distinct requirements for latency, resolution, and feature sets such as screen sharing, recording, or chat integration. Additionally, consider:

  • Target audience and their technical proficiency.

  • Device compatibility (web, mobile, and native applications).

  • Regulatory requirements, such as HIPAA for healthcare or GDPR for customer data privacy.

A well-defined scope not only ensures a smoother development process but also aligns the solution with your business goals.


2. Ensure Scalability and Reliability

For enterprise-grade applications, scalability and reliability are non-negotiable. Video calls with hundreds of participants or live streams with thousands of viewers demand robust infrastructure. When planning your architecture:

  • Opt for distributed servers and load balancers to handle peak traffic.

  • Implement mechanisms to recover from failures, such as session restoration.

  • Ensure low-latency media streaming for real-time interaction if it is a critical requirement for your application with techniques like media server cascading.

WebRTC itself doesn’t offer a signaling protocol—you’ll need to design or integrate one to manage session initiation, participant connection, and message exchange. Using standards like WebSocket or MQTT can provide the required reliability for signaling.


3. Optimize for Network Conditions and Bandwidth Management

Unstable network conditions can severely degrade the user experience in a real-time application. Enterprises should prioritize:

  • Adaptive bitrate streaming to dynamically adjust video quality based on network bandwidth.

  • Packet loss recovery techniques such as forward error correction (FEC).

  • Configuring TURN (Traversal Using Relays around NAT) and STUN (Session Traversal Utilities for NAT) servers to ensure seamless peer-to-peer connections, even behind firewalls.

Testing the application across various network scenarios, including low bandwidth and high latency, is essential to delivering a consistent experience.


4. Incorporate Advanced Security Features

Security is a critical concern for enterprises, especially in industries like healthcare, finance, and government. WebRTC encrypts media streams by default using DTLS-SRTP, but additional measures should be considered:

  • Implementing end-to-end encryption for sensitive communications.

  • Using secure signaling channels (e.g., HTTPS and WSS).

  • Regular security audits and compliance with standards such as ISO 27001.

Additionally, access control mechanisms, like token-based authentication, can prevent unauthorized use and ensure that only authenticated users can access the system.


5. Plan for Long-Term Maintenance and Updates

Building a custom WebRTC solution is not a one-time investment. As technologies and user needs evolve, so must your application. Enterprises should:

  • Set up continuous monitoring and analytics to track performance and usage.

  • Regularly update the application to address security vulnerabilities and incorporate new WebRTC standards.

  • Invest in skilled developers who understand the nuances of WebRTC and its ecosystem.

Moreover, ensure your solution can integrate with other enterprise systems, such as CRM, ERP, or cloud contact center platforms, to provide a seamless workflow.


Alternatives to Building a Enterprise-Grade Custom Real-Time Audio/Video Solutions

While building a custom WebRTC application offers complete control and customization, it can be resource-intensive and time-consuming. For enterprises that want to fast-track implementation or lack in-house expertise, leveraging commercially available programmable video SDK solutions is a viable alternative. Vendors like Videoedge.io provide enterprise-grade APIs and SDKs that enable businesses to integrate video conferencing, live streaming, and real-time communication into their workflows without starting from scratch.


These solutions come pre-built with essential features like:

  • Scalable infrastructure to handle high traffic.

  • Pre-configured security and compliance mechanisms.

  • Advanced analytics and monitoring tools.


Using a programmable video SDK not only reduces development time but also ensures a production-ready, reliable solution that can be tailored to your specific business needs. By partnering with trusted providers, enterprises can focus on delivering value to their users rather than managing the complexities of WebRTC development.


Final Thoughts

Enterprises looking to integrate real-time video communication into their workflows have a strategic decision to make: build a custom solution or leverage a programmable video SDK. While custom development offers unparalleled flexibility, it demands significant investment in time, resources, and expertise. On the other hand, commercially available SDKs from providers like Videoedge.io offer a faster and more cost-effective path to integration, enabling enterprises to stay agile in a competitive market.


Ultimately, the choice depends on your organization’s priorities, resources, and long-term vision. Whether you opt for a custom-built WebRTC application or a ready-to-use SDK, the key is to align the solution with your business objectives and deliver a seamless, secure, and scalable user experience.


If you are an Enterprise looking for professional help for your planning process before venturing out to building Enterprise-Grade Custom Real-Time Audio/Video solutions for integrating to some of your critical business workflows, feel free to drop us an email at hello@centedge.io for a free 30mins strategic discussion session for diving deep into your requirement to provide you with the correct ingredients required to realize your requirement without time and cost overruns. You can reach out to us using this link as well.

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